Instagram or Facebook in terms of Social Media Marketing.

 

The need for social media is a necessary change now!

In the era of being online most of the time how can we not mention Instagram and Facebook! Absolutely, from an individual to a brand there isn’t a day without scrolling through these two platforms. Can you even believe that almost over 60 million business pages are on Facebook, not only this guys, around 70.7% of  US companies make use of Instagram with the objective of marketing.

In the age of social media, we have the access to tonnes of media platforms but here, let's go through how these two most familiar media platforms are different from each other in terms of marketing. All the media platforms have evolved over the years significantly helping the brands for their awareness.

Out of all the media sites, Facebook is the 2nd most visited website, of course, the first in the race is Google. There are around 3.2 billion active social media users globally out of which 2.4 billion are active Facebook users. And over 1 billion users use Instagram. Facebook generally attracts people of all age groups and Instagram is a brilliant platform to attract a much younger audience. So the brands must accordingly choose their platforms for marketing. From a broader perspective, Instagram is more of a visual medium than Facebook.

 Also, in facebook you have unlimited access to include direct links within texts, Facebook is well optimized to be used in laptops, desktops as well as mobile phones, whereas Instagram allows users to add just one link in the Bio and somewhere, it is a little behind when it comes to the desktop experience. If you are planning to run your marketing campaign on Facebook, remember to optimize your content for mobile users. As per the statistics, 95.1% of Facebook users access the platform via smartphones.

To conclude, both Instagram and Facebook are brilliant platforms to launch and  flaunt your campaigns, ads according to your marketing strategies and get more paying customers.

So, with a wise choice of the media platform you can expect a wonderful ROI!

 

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